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Renton is a community of collaboration.
In 1997, The City of Renton, in conjunction with the
Greater Renton Chamber of Commerce, Renton Technical
College, Valley Medical Center, Renton School District
and the Renton Visitor’s Connection launched a community
marketing campaign. The mission was to collectively
market the Renton community to recruit quality companies
and diversify Renton's employment base.
Like any successful company, Renton needs to continue
to be on the cutting edge to market its products and
services. When companies or residents look at locating
in Renton, they look at the community as a whole: schools,
parks, housing, amenities, higher education, public
safety, health and medical care. Our goal is to collectively
market our product, Renton, to help us maintain a healthy
community.
Stakeholders developed a brand—Renton. Ahead of
the Curve— to promote a consistent identity that
builds on the appeal of the community's residential,
educational and business opportunities and positions
the community for future success. This theme captures
our community and the innovation and creativity of all
key stakeholders. By leveraging marketing dollars, the
stakeholders collectively promote Renton as an outstanding
place to work, live, learn, shop, visit and play.
The Renton Community Marketing Campaign has been an
overwhelming success. New investments are being made,
the employment base is diversifying and people are not
only talking about Renton, they are making the conscious
choice to locate their businesses and families in the
community. The campaign has received national recognition,
not only for its effectiveness, but also for the unique
collaboration and partnership among community stakeholders.
See why people are
choosing Renton.
Stakeholders
Learn more about the Renton Community Marketing Campaign
stakeholders:
Join the Renton Community Marketing Campaign
Click here to
learn how can you and/or your business can become involved
in the Renton Community Marketing Campaign?
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